An important part of travel planning is providing ‘nudges’ at ‘life changing’ points of people’s lives (as highlighted in the most recent transport White Paper ‘Creating Growth, Cutting Carbon – Making Sustainable Local Transport Happen’ (DfT, 2011)).
One important ‘nudge’ is influencing travel behaviour by providing people with information about sustainable travel options when they move home or change job.
KRONEN were appointed to do this by preparing new residents’ Sustainable Travel Packs for City & Country’s new developments.
An example of this is City & Country’s development ‘The General’ in Bristol.
The General’s Sustainable Travel Packs provided concise and engaging information and were well received by City & County and Bristol City Council.